Getting the size right matters more when you're ordering online than when you're trying shoes on in person. Here's a simple way to measure at home, plus a few notes on how sizing tends to vary between brands.
Measuring your foot
Stand on a piece of paper against a wall, with your heel touching the wall. Mark the tip of your longest toe, then measure the distance from the wall to that mark in centimetres. Do this for both feet in the evening, when feet are naturally slightly larger, and use the bigger measurement.
Why brand matters, not just size number
A UK 9 or EU 43 isn't always identical across brands. Nike and Adidas both publish their own size charts, and small differences in last shape (the mould a shoe is built around) mean the same labelled size can fit slightly differently. If you're trying a brand for the first time, it's worth checking that specific brand's chart rather than assuming your usual number carries over.
When you're between sizes
As a general rule, if you're between two sizes, sizing up is usually the safer choice for sneakers — a slightly loose fit is more comfortable over a full day than a slightly tight one, and you can always add a thicker insole or sock.
If you're still not sure
Message us on WhatsApp with the exact shoe you're considering and your usual size in any brand you already own — we can often tell you directly how it compares. It's a lot easier to check before ordering than to arrange an exchange after.
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